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The Complete Guide to Growing your Equipment Business with Asset Finance

Our research with East & Partners provides insight into how OEMs and equipment distributors are fast-tracking sales growth by offering asset finance to customers

Equipment manufacturers and sellers across all industries have faced the same roadblock when it comes to great sales performance: the upfront cost hurdle.

If an equipment seller can provide finance as part of the solution, you're in a strong position to close the sale. And the numbers confirm this - sellers who offer finance report 80% higher growth than those who don't, with 90.2% selling more, 75.5% closing larger deals, and 63.7% closing deals faster.

Read this guide to find out:

  • The statistics behind using finance to improve sales
  • When it makes sense to offer finance to your clients
  • What different types of finance you can offer
  • How your sales team can position finance with clients
  • How to select the right finance partner

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